Haresfoot Brewery

Branding and design that expresses the passion, integrity and community spirit of this local brewing start-up

Through a shared passion for ale, eight friends join forces to give back to their local community by reviving the brewing heritage of Berkhamsted in Hertfordshire. The result is Haresfoot Craft Beer, lovingly made in the first brewery this historic market town has seen since 1914. 

The name Haresfoot is adopted from a local farm, school and park within Berkhamsted, reinforcing how community is at the heart of this brewery. The brand identity and design is born out of research into the ingredients and brewing process. Made from the finest hops and malted barley, the quality ingredients are the hero in the design, expressed in the hand-drawn illustrations. The warm colour palette of earthy tones also reflect the natural integrity of the product. 

The result is a smart, modern look that also retains an honest simplicity and rustic feel that befits the brewing craft. With a brand to match the quality of the liquid itself, Haresfoot is brewing up a loyal following.

back to Made By Prosper

    Services:

  • Brand Identity
  • Print & POS
  • Web & Digital
  • Art Direction
Haresfoot Brewery's new brand identity shown on their pint glasses
Haresfoot Brewery's new brand identity shown on their beer mats
Haresfoot Brewery's new brand identity shown on their beer kegs
Haresfoot Brewery's new brand identity shown on their mobile website designed by Prosper
Haresfoot Brewery's new brand identity shown on their main website designed by Prosper
Haresfoot Brewery's new brand identity shown on their mobile friendly websites designed by Prosper
Haresfoot Brewery's new brand identity shown on their vans designed by Prosper
Haresfoot Brewery's new brand identity reflecting the natural integrity of the product
Haresfoot Brewery's new brand identity created by Prosper