Warings Lifestore

Fusing a boutique store and café into a united and consistently branded offering, transforms the customer experience and revitalizes the business 

A new identity, interior and brand enhances and repositions this flagship store by consolidating Warings At Home and Warings Café into one cohesive offering. In this hybrid café and store environment, people can relax over a coffee whilst mulling over purchases. This blurs the lines between observing and experiencing a store and creates a seamless customer experience. Strategic led ideas such as cross selling and zoning areas reinforce this concept, always focusing on the product as the hero.

The boutique feel gives customers a sense of discovery, with a journey that connects the cafe with the homeware on the upper level to increase dwell time. The old section of the heritage building links to the new half with a cohesive aesthetic that juxtaposes authentic old materials and traditional character against clean contemporary finishes. 

Downsizing from a much larger store, space-saving ideas and clever use of the building’s architectural quirks help to maximise room in Waring’s smaller new home. Inventive, modular display systems double up as storage, and can be repurposed as visual merchandising stands and window displays. The Lifestore is now thriving, with plans to expand this new business model. 

For further information details on our client's experience, read Rachel Waring's Point of View.

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    Services:

  • Brand Strategy
  • Brand Identity
  • Print & POS
  • Packaging
  • Signage & Wayfinding
  • Interior Design
  • Environment Graphics
  • Project Management
Image of Warings Lifestore Retail Design And Interiors project from Made by Prosper
Image of project Warings Lifestore Retail Design And Interiors from Made by Prosper
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe
Image of project Warings Lifestore Retail Design And Interiors from Made by Prospe

We are very proud of our beautiful new store and have been delighted by its success. Throughout the design and delivery process Prosper staff have been charming efficient and have delivered on all their promises. They have exceeded my expectations, which is not very easy as I have VERY high levels of expectation!

Rachel Waring Warings Lifestore